This isn't the first time hot naked women have been painted like objects in advertising. It isn't even the first time hot naked women have been painted like cars. But this ad for the Fiat Abarth Cabrio involves hot naked women, so we'll talk about it anyway. This little stunt by The Richards Group involved a whole tribe of naked circus performers, dancers and contortionists, along with one heck of a good body painter. Mashable thinks some people might consider it another example of objectification of women. Well, yes. It turns women into an object. And yet, it flows seamlessly from the Fiat brand promise and the other work The Richards Group has done for the automaker. Remember the great Super Bowl spot where they personified a Fiat by turning it into a tempestuous Italian woman?
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By Daily Mail Reporter. At first glance this Fiat just looks but a bit wobbly. But this car is more likely than most to get engines revving as it is actually a pile of carefully-painted naked models. More than a dozen female circus performers, models and contortionists were painstakingly covered from head to toe in bodypaint by New Orleans artist Craig Tracy.
What's the best way to sell a Fiat Abarth Cabrio? Why, paint up a dozen naked women, of course. No strangers to controversy, ad executives at Richards Group dreamed up this unusual idea, hiring local circus performers, artists and contortionists and a renowned body painter to adorn and configure the women into a shape that resembles the Italian muscle car. Before you start crying, "Photoshop! For reference, here's the car itself:. According to the ad's makers, the team "spent days" organizing the poses of the women, mapping exactly where they would be located in the shot, and then painting their bodies and creating this photograph which many might construe as a work of art. Dallas-based Richards Group has traveled down this sexy road before with a video spot it created in , featuring a saucy Italian-speaking woman who is the object of a man's fantasies and suddenly turns into a Fiat Abarth as soon as the man leans over to kiss her. While this print ad might seem to be completely original, there have been similar efforts, such as an ad created for the Government of South Australia for a road safety campaign, pointed out by a commenter on Carscoops :.
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