General Motors is bringing back the Hummer, nearly a decade after the brand became defunct. This time, the Hummer will live a new life as an all-electric pickup truck. GM is also investing in a splashy ad campaign. The Wall Street Journal , which first reported the story on Friday, says the company has signed on basketball star LeBron James to help. The new Hummer pickup truck is slated to hit the market in early and will be sold under the GMC truck and SUV brand in small quantities, the same source confirmed. GM originally discontinued Hummer back in , after the company filed for bankruptcy and sought to cut some of its more costly brands. The Hummer is technically making its comeback in name, but GM doesn't have plans yet to bring the brand back entirely. It's a surprisingly green return for the usually gas-guzzling Hummer with a reputation for not being fuel efficient.
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